Bollywood

The beginning of journey
July 7 1896, the Lumiere Brothers’ Chinematographe unveiled six soundless short films at Watson Hotel, Esplanade Mansion, Bombay. This was the first rendezvou of celluloid in camera with the Indian audience. It was followed by Harishchandra Bhatvadekar two short films exhibition in 1899. The other vetran film makers of the time were – Hiralal Sen, F.B. Thanawalla, J.F. Madan, Abdullah Esoofally, N.G. Chitre and R.G. Torney. May 18, 1912 the film maker N.G. Chitre and R.G. Torney released a silent feature film Pundalik which was half British in its make.

Dhundiraj Govind Phalke (Dada Saheb Phalke) produced India’s first fully indigenous silent feature film Raja Harishchandra with titles in Hindi and English. The film was realeased on May 3 1913 at the Coronation Cinema, Bombay. The twenties witnessed emergence of many new companies and film makers viz. Dhiren Ganguly, Baburao Painter, Suchet Singh, Chandulal Shah, Ardershir Israni, and V. Santharam.

Bollywood got the voice

The first Indian talkie Alam Ara produced by the Imperial film company and directed by Ardershir Irani. Alam Ara was released on March 14, 1931 at the Majestic Cinema in Bombay. The year 1931 also marked the beginning of the talking ear in Bengali (Jumai Shasthi), Telugu (Bhakta Prahlad) and Tamil (Kalidass). The thirties also witnessed the release of the first talkie films in Marathi (Ayodhiyecha Raja) in 1932, Gujarathi (Narasinh Mehta) in 1932, Kannada (Dhurvkumar) in 1934, Oriya (Sita Bibaha) in 1934, Assamese (Joymati) in 1935, Punjabi (Sheila) in 1935, and Malayalam (Balan) in 1938. in 1937 Ardeshir Irani attempted colour picture Kisan Kanya bur color picture became reality only in sixties.

In the 30’s three major film centres developed which were based in Bombay (Mumbai), Calcutta (Kolkata) and Madras (Chennai). Of these centres, Bombay became the centre of the Hindi-Urdu film, while the other cinemas began to be regarded as local or regional films. The thirties also witnessed emergence of three big banners – Prabhat, Bombay Talkies, and New Theatres. These theaters took the lead in making serious but entertaining films. The studio system thrived in Bombay until the late 40s. The independent producer, identified potential of the star as the critical box-office factor, and began to chase them for their movies. The stars also realized their value and hiked their prices to unheard of levels. The changed trend continued to the present Indian film industry.

The fourties saw the emergence of the ‘playback singing’. With emergence of playback singing music became an important ingredient in Indian cinema. The playback singers like Lata Mangeshkar, Asha Bhonsle, Muhammed Rafi, Kishore Kumar dominated the Hindi film industry for decades. This was the historic decade for cinematography all over India. Some memorable films were produced during the forties such as Shantharam’s Dr. Kotnis Ki Amar Kahani, Mehboob’s Roti, Chetan Anand’s Neecha Nagar, Uday Shanker’s Kalpana, Abbas’s Dharti Ke Lal, Sohrab Modi’s Sikander, Pukar and Prithvi Vallabh, J.B.H. Wadia’s Court Dancer, S.S. Vasan’s Chandralekha, Vijay Bhatt’s Bharat Milap and Ram Rajya, Rajkapoor’s Barsaat and Aag.

Shaheed (1948), Barsaat (1949), Mahal (1949), Andaz (1949), Kismet (1943), Sikander (1941), Pukar (1939), Achut Kanya ( 1936), Devdas (1935), Toofan Mail (1934), Alam Ara (1931).

Golden Age of Bollywood
The fifties was the era of neorealism, which was evident in some distinguished films like Bimal Roy’s Do Bigha Zamin, Devadas and Madhumati, Rajkapoor’s Boot Polish, Shri-420 and Jagte Raho, V. Shantharam’s Do Aankhen Barah Haath and Jhanak Jhanak Payal Baaje, Mehbood’s Mother India. The importance of 1950s in history of bollywood can’t be ignored. This was the dacade of growth and recognition. The first International Film Festival of India held in early 1952 at Bombay which was followed by the Satyajit Ray’s classic Pather Panchali in 1955. The Pather Panchali bagged the Cannes award for best human document followed by an unprecedented crop of foreign and national awards. The decade also witnessed transition to colour and the consequent preference for escapist entertainment and greater reliance on stars brought about a complete change in the film industry. In 1959, Guru Dutt makes India’s first cinemascope film, Kaagaz Ke Phool. The transition to colour and the consequent preference for escapist entertainment and greater reliance on stars brought about a complete change in the film industry.

The sixties began with a bang with the release of K. Asif’s Mughal-E-Azam which set a record at the box-office. It was followed by notable productions which include romantic musical and melodramas of a better quality. But over all the sixties was a decade of mediocre films made mostly to please the distributors and to some extent, meet the demands of the box office. The 50s and 60s are regarded as the “Golden Age” of Indian cinema, in terms of films, stars, music and lyrics. This era saw the emergence of director/producers such as Raj Kapoor, Guru Dutt, Mehboob Khan, BR Chopra and Bimal Roy; great actors like Dilip Kumar, Raj Kapoor and Dev Anand – the holy trinity; and film musicians like Shanker-Jaikishen, Naushad, S D Burman. During the same time a new group of film makers emerged on the Hindi cinema. Notable amongst them are Basu Chatterji, Rajinder Singh Bedi, Mani Kaul, Kumar Shahani, Avtar Kaul, Basu Bhattacharya, M.S. Sathyu, Shyam Benegal, and Kanthilal Rathod. In Calcutta, following the trend set by Ray, Ghatak and Sen, Tapan Sinha and Tarun Majumdar also made some note worthy films. Among actors Rajesh Khanna becomes new boxoffice god with Aradhana.

Aradhana (1969), Do Raaste (1969), Khamoshi (1969), Padosan (1968), Ram Aur Shyam (1967), An Evening in Paris (1967), Jewel Thief (1967), Farz (1967), Upkar (1967), Teesri Manzil (1966), Mera Saaya (1966), Waqt (1965), Guide (1965), Jab Jab Phool Khile (1965), Sangam (1964), Haqeeqat (1964), Bandini (1963), Sahib Bibi Aur Ghulam (1962), Ganga Jamuna (1961), Junglee (1961), Kanoon (1960), Mughal-e-Azam (1960), Sujata (1959), Kaagaz Ke Phool (1959), Madhumati (1958), Chalti Ka Naam Gaadi (1958), Pyaasa (1957), Do Aankhen Barah Haath (1957), Mother India (1957), Chori Chori (1956), Jagte Raho (1956), Kabuliwalla (1956), C.I.D. (1956), Devdas (1955, Jhanak Jhanak Payal Baaje (1955), Shree 420 (1955), Aar Paar (1954), Do Bigha Zameen (1953) Aan (1952), Baazi (1951), Awaara (1951)

Next three Decades
The seventies started with Pakeezah – a cult classic. Indian film industry, during the decade, got sponsorship from government which allowed Indian parallel cinema to gain strenghth. This gifted Indian film industry a few finest actors of all time viz. Shabana Azmi, Smita Patil, Om Puri, Naseerudin Shah. The new wave cinema seems to have reached its peak towards the end of the seventies with film makers like Govind Nihalani, Saeed Mirza, Rabindra Dharmaraj, Sai Paranjpe, Muzafar Ali, and Biplab Roy. The decade also saw the rise of India’s greatest superstar, Amitabh Bachchan – the angry young man. The majority of the films of the decade were action oriented with revenge as the dominating theme.

The eighties belong to working-class audiences, mostly to male audiences. The decade saw largely action movie, disco dancing, and rape-revenge movies. The increasing availability of the audiocassette during this decade led to a revival in film music and the return to popularity of the teen romance. The 80s and 90s also belongs to new generation of younger stars – Madhuri Dixit, Juhi Chawla, Aamir Khan, Salman Khan and Shahrukh Khan – who dominated the bollywood.

The emergence of colour television, videocassettes, and penetration of audiocassette in the 1980s changed the landscape of the bollywood. The audience during this decade mostly preferred watching movies at home. The trend changed once again in the ninties, which saw return of threaters, despite popularity of satellite and cable television. The family audience was coaxed back into the cinemas by a policy of video-holdback and the refurbishment of the cinema halls.

A new wave of film makers from South Indian studios began to release dubbed versions of their films. These films were major commercial successes in the north. At the forefront of these was Mani Ratnam’s Bombay. By the end of the 1990s it was clear that the only films which could compete with Hollywood at home and abroad will survive.

The decade saw emergence of the Shah Rukh Khan who revolutionises negative hero in Baazigar and Darr. He once again sets the trend of urbane, feelsmart movies with Dilwale Dulhaniya Le Jayenge. The decade also discovered a new teenage heart-throb – Hrithik Roshan.

Sargam (1979), Gol Maal (1979), Don (1978), Trishul (1978), Muqaddar Ka Sikandar (1978), Satyam Shivam Sundaram (1978), Dharam Veer (1977), Hum Kisi Se Kum Nahin (1977), Amar Akbar Anthony (1977), Shatranj Ke Khiladi (1977), Kabhi Kabhi (1976), Chitchor (1976), Julie (1975), Chupke Chupke (1975), Aandhi (1975), Sholay (1975), Jai Santoshi Maa (1975), Deewaar (1975), Roti Kapda Aur Makaan (1974), Garam Hawa (1973), Yaadon Ki Baraat (1973), Abhimaan (1973), Zanjeer (1973), Bobby (1973), Jugnu (1973), Shor (1972), Seeta Aur Geeta (1972), Pakeezah (1972), Caravan (1972), Hare Rama Hare Krishna (1971), Kati Patang (1971), Anand (1971), Guddi (1971), Mera Gaon Mera Desh (1971), Purab Aur Paschim (1971), Sachaa Jhutha (1970), Mera Naam Joker (1970), Maine Pyar Kiya (1989), Chandni (1989), Parinda (1989), Qayamat Se Qayamat Tak (1988), Salaam Bombay (1988), Mr. India (1987), Naam (1986), Ram Teri Ganga Maili (1985), Saagar (1985), Betaab (1983), Hero (1983), Masoom (1983), Jaane Bhi Do Yaaron (1983), Woh Saat Din (1983), Nikaah (1982), Prem Rog (1982), Satte Pe Satta (1982), Arth (1982), Ek Duuje Ke Liye (1981), Kalyug (1980 film) (1981), Kranti (1981), Naseeb (1981), Umrao Jaan (1981), Qurbani (1980), Biwi No.1 (1999), Hum Dil De Chuke Sanam (1999), Kuch Kuch Hota Hai (1998), Soldier (1998), Border (1997), Dil To Pagal Hai (1997), Gupt (1997), Pardes (1997), Raja Hindustani (1996), Khiladiyon Ka Khiladi (1996), Rangeela (1995), Dilwale Dulhaniya Le Jayenge (1995), Karan Arjun (1995), Coolie No. 1 (1995), Mohra (1994), Hum Aapke Hain Koun (1994), Hum Hain Rahi Pyar Ke (1993), Aankhen (1993), Jo Jeeta Wohi Sikander (1991), Aaj Ka Arjun (1990), Aashiqui (1990), Dil (1990), Ghayal (1990). Taal (1999), Sarfarosh (1999), Dil Se (1998), Hyderabad Blues (1998), Virasat (1997), Maachis (1996), Khamoshi: The Musical (1996), Bombay (1995), 1942 A Love Story (1994), Roja (1992), Prahaar (1991).

The Indian film Industry

The unorganized Indian film industry got industry status in 2001, which helped it grow faster. The growth in this decade is fueled by the more professionally approach in financing, production and other allied activities. It helped the new age film makers produce films like Dil Chahta Hai, Dhoom, Black, Bunty aur Babli, Rang De Basanti. Some of the largest production houses like Adlabs, UTV Movies, Yash Raj Films, Dharma Productions were the producers of these new modern films which touched new heights in terms of quality cinematography, innovative story lines, and technical quality advances. Moreover the hunger for cinema amongst the expatriate Indians encouraged film producers and distributors to produce and distribute films for them. Consequently, there have been a series of films like Mississippi Masala, Salaam Bombay, Monsoon Wedding, and The Guru. Few of these films did very well internationally and helped Indian cinema connect globally. It not only attracted global audiences but also global film makers, distributors, exhibitors.

The current practice of movie making in India viz. contractual relation, industry regulations, piracy and copy right laws is distinctly different from the global norms. In current scenario it becomes important for the Indian film industry to upgrade their regulations matching the global norms.

Race (2008), Jodhaa Akbar (2008), Om Shanti Om(2007), Welcome (2007), Chak De India(2007), Partner (2007), Bhool Bhulaiyaa(2007), Heyy Babyy (2007), Taare Zameen Par (2007), Guru(2007), Life In A… Metro (2007), Gandhi, My Father(2007), Johnny Gaddaar (2007), Eklavya (2007), Dhoom 2(2006), Lage Raho Munna Bhai(2006), Krrish (2006),Fanaa (2006), Rang De Basanti (2006), Don (2006), Kabhi Alvida Naa Kehna (2006), Vivah(2006), Dor (2006), Corporate (2006),Omkara (2006), Khosla Ka Ghosla (2006), Bunty Aur Babli(2005), Salaam Namaste (2005), Black (2005), Iqbal (2005), Parineeta(2005), Sarkar (2005), Veer-Zaara(2004), Main Hoon Na(2004), Mujhse Shaadi Karogi(2004), Dhoom(2004), Murder(2004), Yuva(2004), Lakshya(2004), Dev (2004), Swades (2004), Phir Milenge (2004),Koi… Mil Gaya(2003), Kal Ho Naa Ho(2003), Baghban(2003),Munnabhai M.B.B.S. (2003), Andaaz(2003), Pinjar(2003), Devdas(2002), Raaz(2002), Kaante (2002), Aankhen(2002), Saathiya(2002), Company (2002), Gadar(2001), Kabhi Khushi Kabhie Gham(2001), Lagaan(2001), Chandni Bar(2001), Dil Chahta Hai (2001), Kaho Naa… Pyaar Hai(2000), Mohabbatein(2000), Mission Kashmir(2000), Kya Kehna(2000), Hera Pheri (2000), Astitva (2000), Fiza(2000),

Changing face of Indian advertising mascots

Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one and all in India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up, doughboy the sweet little butler of Godrej Pillsbury, Gattu who build brand Asian Paint, Chintamani who endorsed ICICI, Sunny who is creating magic with Sunfeast. The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect.

Decline of mascot power
The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to:
• Create great brand awareness for product
• Sustaining the brand image
• Stimulating and reviving brands
• Product association

However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots.

Emergence of the mascots
The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots.

Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility.

Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value.

Conclusion
The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with.

The great HR Concerns

HR as a function is fast changing, especially in the new economy companies like IT, and BPO. The HR managers here have a multi-task responsibility and they need to manage it well. Earlier the role of HR Managers was confined to administrative functions like looking after manpower requirements and maintaining rolls for the organization. Now it has come out of the shells of administration and operations and is playing more meaningful role. HR in the emerged business scenario is more strategic. The changed role has lot of issues and challenges that are foremost on the minds of HR professionals.

Some of the problems that the knowledge economy faces today are
Managing people
Motivation to adopt change
Recruitment
Training and development
Building trust
Performance management
Compensation management
Talent management and development.
Retention

In the booming economy, growing industries is already under stress on account of persistent problems like attrition, confidentiality, loyalty, etc. Managing human resource in the knowledge based economy is not a cakewalk for HR managers. Today it is a multi-task responsibility, where managers are performing a variety of responsibilities.

Expatriates in Indian Companies

The booming Indian economy is not only offering attractive opportunities to the domestic talents but also offering jobs to foreign workforce. The number of foreigners seeking jobs in India is increasing every year and it is not only the middle and senior level but also young graduates, are taking up jobs in India.

The sectors that offer jobs to expats are information technology, BPO, Pharma, Retail, Telecom, Aviation, and Hospitality. Moreover Indian companies like Infosys, and Wipro inviting summer interns from premier universities like Stanford and Harvard to work with them.

The rate of unemployment is increasing in industrialized economies while the growth opportunities are increasing in South Asian countries including India and China. India, being one of the fastest growing economies in the world, offers growth opportunities to the expats. Moreover the compensation offered to then by Indian companies is better than their home countries.

The Indian companies offer attractive leadership positions to experienced expatriates who bring in global perspective with them. Most of the entrepreneurs also believe that expat managers have more abilities when compared to their Indian counterparts. This trend of expats occupying key positions and leadership roles is hitting the Indian corporate these days. They argue that an expats occupying key role doesn’t come with the commitment to stay for a long term with the company; they have poor understanding of Indian markets and environment; their ability to deal with diverse workforce is always doubtful. For all those who are challenging expats leadership quality must acknowledge that expats demonstrate a higher risk taking ability; they are transparent and accountable; they acts as key source of innovations; they are mostly not the part of corporate politics; they promote harmony and responsibility in the company.

Indian workforce are impacting UAE construction boom

Why would anyone want to leave there homeland and go abroad when the opportunity and remuneration offered to the workforce is at par. The boom in Indian economy has opened the doors of opportunity in few industries at homeland and the construction industry is one among them.

The UAE construction industry is facing brunt of the rapid economic growth, improved career opportunities and higher wages in the Indian construction industry. The UAE construction industry is facing an acute shortage of construction workforce as Indian workers, as a result of economic boom and rising salaries prefer to stay home. This has impacted UAE construction industry in a big way as roughly 43 per cent of all foreign workers in the UAE are Indians.

The regional and international players in India are trying to attract the talent pool by offering attractive salaries and benefits. The salary in Indian construction industry is increasing at roughly 14- 15 percent in comparison to the UAE construction industry where its growing at 10-11 percent. Moreover the declining value of the UAE Dirham against the Indian Rupee is adding to the wages issue.

The UAE construction companies have to offer much more attractive salaries and benefits to the Indian workforce, to attract them, to retain them। It’s high time, acknowledge the change.

Reference: http://www.financialexpress.com, Shortage of Indian workers hits UAE construction boom, July 17, 2008