Social media marketing is gaining grounds

social media is an pervasive medium for interacting with friends and family. The evidenced  that Facebook and MySpace are the eighth and tenth most visited sites on the entire web proves it even more.

in recent past social media has emerged as the effective marketing channel and it is fast gaining importance. It also has success stories to sahre:
•    Increasing the revenue: Dell made US$ 1 million using Twitter.
•    Multiplying sales: MASI bicycles doubled sales in two years using blogging and podcasting to reach out.
•    Building up the relevant community: American Express multiplied its user base 80 times in 11 months using Social Network.
•    Customer service: How a COMCAST executive contacted a customer who tweeted about a bad experience in 20 minutes sitting in different corners of the globe.

We have to accept that the social media marketing is gaining grounds and it has been quite successful in capturing the attention of consumers online.

I think business model is important.

Twitter is the magic word. I have seen all social media enthusiasts talking about Twitter. I asked one of my friends what is Twitter’s business model. He had no answer; probably it does not have any business model.

I think business model is important.

A closure review of the product made me feel that while a business model is important, Twitter is a company that can afford to take its time in finding the one and even if it fails to discover one it will survive. It will survive because other businesses are building on top of the micro-messaging service and using it for their own services.

Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell made US$ 1 million using Twitter. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. When Dell can make money why not others? The corporate success story can motivate Twitter to creating corporate accounts.

I realize Twitter has created such a valuable platform which is beyond the debate of business model.

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