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	<title>Braj Mohan Chaturvedi</title>
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	<link>http://chaturvedibraj.wordpress.com</link>
	<description>Total Business Management</description>
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		<title>Braj Mohan Chaturvedi</title>
		<link>http://chaturvedibraj.wordpress.com</link>
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			<item>
		<title>Corporate Blog</title>
		<link>http://chaturvedibraj.wordpress.com/2009/05/12/corporate-blog/</link>
		<comments>http://chaturvedibraj.wordpress.com/2009/05/12/corporate-blog/#comments</comments>
		<pubDate>Tue, 12 May 2009 08:12:28 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[corporate blog]]></category>

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		<description><![CDATA[The first wave of the internet saw business houses establishing their own websites, and now the latest buzz is to have their own corporate blogs. In last few years we have seen increasing impact of blogs on modern society. The developed nations have moved to the web.2 platform and have corporate blogs of their organizations. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=549&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">katyayana</media:title>
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		<item>
		<title>Learning for Brand Slaves</title>
		<link>http://chaturvedibraj.wordpress.com/2009/05/11/learning-for-brand-slaves/</link>
		<comments>http://chaturvedibraj.wordpress.com/2009/05/11/learning-for-brand-slaves/#comments</comments>
		<pubDate>Mon, 11 May 2009 07:10:21 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Slaves]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2009/05/11/learning-for-brand-slaves/</guid>
		<description><![CDATA[A brand behaves like human. It has personality, identity, emotion, and life cycle. A brand manager who manages the brand (In my views company and brand manager can’t own the brand; they just own product) is responsible to bring back life into the dying brands. 
The customer who owns the brand has become increasingly sensitive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=548&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Social media marketing is gaining grounds</title>
		<link>http://chaturvedibraj.wordpress.com/2009/04/29/social-media-marketing-is-gaining-grounds/</link>
		<comments>http://chaturvedibraj.wordpress.com/2009/04/29/social-media-marketing-is-gaining-grounds/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 18:30:08 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/?p=546</guid>
		<description><![CDATA[social media marketing is gaining grounds. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=546&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
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		<item>
		<title>I think business model is important.</title>
		<link>http://chaturvedibraj.wordpress.com/2009/04/28/i-think-business-model-is-important/</link>
		<comments>http://chaturvedibraj.wordpress.com/2009/04/28/i-think-business-model-is-important/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 18:15:11 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Business Update]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2009/04/28/i-think-business-model-is-important/</guid>
		<description><![CDATA[Twitter is the magic word. I have seen all social media enthusiasts talking about Twitter. I asked one of my friends what is Twitter’s business model. He had no answer; probably it does not have any business model.
I think business model is important.
A closure review of the product made me feel that while a business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=543&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Hrithik Roshan is Magic for M2-Magic Moments</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/14/hrithik-roshan-is-magic-for-m2-magic-moments/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/14/hrithik-roshan-is-magic-for-m2-magic-moments/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 16:58:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Film Industry]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/14/hrithik-roshan-is-magic-for-m2-magic-moments/</guid>
		<description><![CDATA[M2-Magic Moments Vodka, a Radico Khaitan Ltd. brand, has recently launched its seven flavors for Indian market. The flavors are raspberry, ginger, lime, lemon grass, green apple, chocolate and orange.
The new brand is targeted at youth. The M2-Magic Moments Vodka has unique packaging which draw consumer attention. The bottles have graphics directly printed on to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=540&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/14/hrithik-roshan-is-magic-for-m2-magic-moments/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Aamir Khan is Jhingalala for Tata Sky</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/14/aamir-khan-is-jhingalala-for-tata-sky/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/14/aamir-khan-is-jhingalala-for-tata-sky/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 15:41:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Film Industry]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/14/aamir-khan-is-jhingalala-for-tata-sky/</guid>
		<description><![CDATA[



Aamir Khan has been in the news these days, heavily promoting his latest production, Jaane Tu… Ya Jaane Na, which is also his nephew, Imran Khan’s debut film. Recently, he has started endorsing Samsung and Parle Monaco. He has been the Titan brand ambassador for a while now.
Tata Sky is a joint venture between the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=539&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/14/aamir-khan-is-jhingalala-for-tata-sky/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>

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	</item>
		<item>
		<title>Internet In India At A Growth Path</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/13/internet-in-india-at-a-growth-path/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/13/internet-in-india-at-a-growth-path/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 21:41:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/13/internet-in-india-at-a-growth-path/</guid>
		<description><![CDATA[All internet loves must thanks comScore Networks on releasing the survey result which claims that the India has emerged as the fastest growing country of Internet users, surpassing the growth rates in the US, China, Japan. However, India is not there in the top 10 countries in terms of average monthly hours online per unique [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=538&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/13/internet-in-india-at-a-growth-path/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Emergence of Multiplex in India</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/12/emergence-of-multiplex-in-india/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/12/emergence-of-multiplex-in-india/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 17:36:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Film Industry]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/12/emergence-of-multiplex-in-india/</guid>
		<description><![CDATA[In 1979, world’s first multiplex ‘Eaton Center’ in Toronto, Canada was opened for the general public. The Eaton Center has 18-screen movie theater complex. Eaton’s movie centers, which were a craze during the 1980s and 1990s, faded slowly and closed finally in March 2001.
In 1997 PVR established, first multiplex in India – PVR Anupam at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=537&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/12/emergence-of-multiplex-in-india/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>The Raj Television Network Plans a Print Foray</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/11/the-raj-television-network-plans-a-print-foray/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/11/the-raj-television-network-plans-a-print-foray/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 15:59:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Business Update]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/11/the-raj-television-network-plans-a-print-foray/</guid>
		<description><![CDATA[The south Indian state Tamil Nadu has around 30 regional language newspapers, including heavyweights such as Dinakaran, Dinamalar and the Daily Thanthi. Dinakaran, owned by the Sun TV group, is the market leader, with a total daily circulation of around one million copies during January-June, according to the Audit Bureau of Circulations. In such a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=536&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/11/the-raj-television-network-plans-a-print-foray/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Reliance Big Entertainment Acquires Majority Stake in Willow</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/08/reliance-big-entertainment-acquires-majority-stake-in-willow/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/08/reliance-big-entertainment-acquires-majority-stake-in-willow/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 07:34:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mobile Value Added Services]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/08/reliance-big-entertainment-acquires-majority-stake-in-willow/</guid>
		<description><![CDATA[The company in news is Willow.TV. It is the world’s leading portal for live Internet streaming of all Cricket events worldwide, and has been providing live streaming video of every major cricket series since 2003. It is a paid site with a subscriber base of over a million registered users, primarily in the US, Canada, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=535&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/08/reliance-big-entertainment-acquires-majority-stake-in-willow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Special Economy Zone in India – Lessons from China</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/04/special-economy-zone-in-india-%e2%80%93-lesions-from-china/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/04/special-economy-zone-in-india-%e2%80%93-lesions-from-china/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 09:58:49 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Business Update]]></category>
		<category><![CDATA[Special Economic Zone]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[Lesions from China]]></category>
		<category><![CDATA[Special Economy Zone]]></category>
		<category><![CDATA[Special Economy Zone china]]></category>
		<category><![CDATA[Special Economy Zone in India]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/?p=471</guid>
		<description><![CDATA[In the late 1970s, the Indian and Chinese economies were comparable. The Chinese economy in the 1980s and 1990s cruised ahead of India, and today it finds itself at the top in all sectors against India except in software and knowledge-based products. Special Economy Zone is one of the backbones of the growth of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=471&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/04/special-economy-zone-in-india-%e2%80%93-lesions-from-china/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Special Economic Zone in India</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/04/special-economic-zone-in-india/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/04/special-economic-zone-in-india/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 20:46:14 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Special Economic Zone]]></category>
		<category><![CDATA[SEZ]]></category>
		<category><![CDATA[Special Economic Zone Act 2005]]></category>
		<category><![CDATA[Special Economic Zones]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/?p=468</guid>
		<description><![CDATA[History of SEZ
In 1947 when India got independence at Puerto Rico industrialist and government was busy setting up world first industrial park. Ireland and Taiwan followed Puerto Rico in sixties and in eighties China bring the SEZ to the global map with its largest SEZ at the metropolis of Shenzhen. 
India was one of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=468&subd=chaturvedibraj&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://chaturvedibraj.wordpress.com/2008/09/04/special-economic-zone-in-india/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05d282ae7d633543ead6246cc4f2d2ce?s=96&#38;d=identicon" medium="image">
			<media:title type="html">katyayana</media:title>
		</media:content>
	</item>
		<item>
		<title>Strategy as Simple Rules</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/02/strategy-as-simple-rules-2/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/02/strategy-as-simple-rules-2/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 19:21:00 +0000</pubDate>
		<dc:creator>mybighr</dc:creator>
				<category><![CDATA[Views]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/02/strategy-as-simple-rules-2/</guid>
		<description><![CDATA[Strategy as Simple Rules
I for long debated with friends and academicians that the management of new age companies in India like Future Group, Wipro, Infosys, Satyam had no strategic bent of mind. The only positive thing about the management of these companies was starting the respective business at right time which is no mean task. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=405&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mybighr</media:title>
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	</item>
		<item>
		<title>Shah Rukh Khan The King of Endorsements</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/01/shah-rukh-khan-the-king-of-endorsements-2/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/01/shah-rukh-khan-the-king-of-endorsements-2/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 17:58:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Film Industry]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/01/shah-rukh-khan-the-king-of-endorsements-2/</guid>
		<description><![CDATA[
In 1993, Shah Rukh Khan first appeared in three ads for tea brand Brahmaputra. The ads heralded the arrival of Shah Rukh Khan as a brand endorser of some stature. The very next year, he ended up endorsing three more brands – Hero Puch, Cinthol and Mayur Suitings. The series of his hits not only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=534&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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			<media:title type="html">katyayana</media:title>
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	</item>
		<item>
		<title>Shah Rukh Khan The King of Endorsements</title>
		<link>http://chaturvedibraj.wordpress.com/2008/09/01/shah-rukh-khan-the-king-of-endorsements/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/09/01/shah-rukh-khan-the-king-of-endorsements/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 17:48:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Film Industry]]></category>
		<category><![CDATA[Media and Entertainment]]></category>
		<category><![CDATA[Personalities in News]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/09/01/shah-rukh-khan-the-king-of-endorsements/</guid>
		<description><![CDATA[In 1993, Shah Rukh Khan first appeared in three ads for tea brand Brahmaputra. The ads heralded the arrival of Shah Rukh Khan as a brand endorser of some stature. The very next year, he ended up endorsing three more brands – Hero Puch, Cinthol and Mayur Suitings. The series of his hits not only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=343&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">katyayana</media:title>
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	</item>
		<item>
		<title>Amitabh Bachchan – The Biggest Celebrity Endorser of All Time</title>
		<link>http://chaturvedibraj.wordpress.com/2008/08/28/amitabh-bachchan-%e2%80%93-the-biggest-celebrity-endorser-of-all-time/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/08/28/amitabh-bachchan-%e2%80%93-the-biggest-celebrity-endorser-of-all-time/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 09:45:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Film Industry]]></category>
		<category><![CDATA[Media and Entertainment]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/08/28/amitabh-bachchan-%e2%80%93-the-biggest-celebrity-endorser-of-all-time/</guid>
		<description><![CDATA[The celebrities are super achievers like Amitabh Bachchan, Sachin Tendulkar, Shah Rukh Khan. The celebrity has a life cycle. Among all Indian celebrities, Amitabh Bachchan is an exception. He is beyond the normal life cycle of a celebrity in terms of endorsements. Amitabh Bachchan is popular with possibly all demographic, psychographic, geographic. He commands respect [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=342&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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			<media:title type="html">katyayana</media:title>
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	</item>
		<item>
		<title>Amitabh Bachchan – The Biggest Celebrity Endorser of All Time</title>
		<link>http://chaturvedibraj.wordpress.com/2008/08/28/amitabh-bachchan-%e2%80%93-the-biggest-celebrity-endorser-of-all-time-2/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/08/28/amitabh-bachchan-%e2%80%93-the-biggest-celebrity-endorser-of-all-time-2/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 09:38:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Film Industry]]></category>

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		<description><![CDATA[The celebrities are super achievers like Amitabh Bachchan, Sachin Tendulkar, Shah Rukh Khan. The celebrity has a life cycle. Among all Indian celebrities, Amitabh Bachchan is an exception. He is beyond the normal life cycle of a celebrity in terms of endorsements. Amitabh Bachchan is popular with possibly all demographic, psychographic, geographic. He commands respect [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=533&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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			<media:title type="html">katyayana</media:title>
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		<item>
		<title>Idea of Positioning and Differentiation</title>
		<link>http://chaturvedibraj.wordpress.com/2008/08/21/idea-of-positioning-and-differentiation/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/08/21/idea-of-positioning-and-differentiation/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 10:58:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>

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		<description><![CDATA[The two different books positioning and differentiation says the same thing.  The book by Jack Trout on differentiation – Differentiate or Die is repackaging of his book coauthored with Al Ries on positioning – Positioning: The Battle for Your Mind. In my views when Jack Trout separated from Al Ries wrote Differentiate or Die [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=341&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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			<media:title type="html">katyayana</media:title>
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		<item>
		<title>Idea of Positioning and Differentiation</title>
		<link>http://chaturvedibraj.wordpress.com/2008/08/21/idea-of-positioning-and-differentiation-2/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/08/21/idea-of-positioning-and-differentiation-2/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 10:55:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://chaturvedibraj.wordpress.com/2008/08/21/idea-of-positioning-and-differentiation-2/</guid>
		<description><![CDATA[The two different books positioning and differentiation says the same thing.  The book by Jack Trout on differentiation – Differentiate or Die is repackaging of his book coauthored with Al Ries on positioning – Positioning: The Battle for Your Mind. In my views when Jack Trout separated from Al Ries wrote Differentiate or Die [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=532&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">katyayana</media:title>
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		<item>
		<title>Celebrity endorsement &#8211; Cricketer’s loss is Bollywood’s gain</title>
		<link>http://chaturvedibraj.wordpress.com/2008/08/18/celebrity-endorsement-cricketer%e2%80%99s-loss-is-bollywood%e2%80%99s-gain/</link>
		<comments>http://chaturvedibraj.wordpress.com/2008/08/18/celebrity-endorsement-cricketer%e2%80%99s-loss-is-bollywood%e2%80%99s-gain/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 20:18:00 +0000</pubDate>
		<dc:creator>Braj Chaturvedi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Film Industry]]></category>

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		<description><![CDATA[Bollywood Rising 
The cricket celebrity brand endorsement is declining. The number of brands endorsed by Sachin Tendulkar has dropped from ten to six over a period of five years, Rahul Dravid endorsement list has come down to six from twelve and Sourav Ganguly is endorsing barely has a couple of brands today. The only exceptions [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chaturvedibraj.wordpress.com&blog=1823745&post=531&subd=chaturvedibraj&ref=&feed=1" />]]></description>
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