Braj Mohan Chaturvedi

Total Business Management

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  • This Blog is dedicated to all the Management Professionals who want to challenge the set pattern, who are practical in their approach and dont think in thin air; who believe that strategy is all about making things simple; who strongly advocate the “Rule of Simple” and who believe that impossible is nothing. - Just like Katyayana. Katyayana was a disciple of Gautama Buddha. He is also known as Kaccana or Kaccayana, Mahakatyayana, Mahakaccana and in Japanese as Kasennen. Katyayana is one of the “Ten Disciples of the Buddha”. Mahakashyapa, Ananda, Shariputra, Subhuti, Purna, Mahamaudgalyayana, Katyayana, Aniruddha, Upali and Rahula. He was foremost in explaining Dharma. He was born in a brahmin family at Ujjayini (Ujjain) and received a classical Brahminical education studying the Vedas. Katyayana was a Sanskrit grammarian, mathematician and Vedic priest who lived in ancient India, around the time of the Greco-Bactrian Kingdom. He is known for two works:- The Varttika, an elaboration on Panini’s grammar. Along with the Maha-bhasya of Patanjali, this text became a core part of the vyakarana (grammar) canon. This was one of the six Vedangas, and constituted compulsory education for Brahman students in the following twelve centuries.- He also composed one of the later Sulba Sutras, a series of nine texts on the geometry of altar constructions, dealing with rectangles, right-sided triangles, rhombuses, etc. Katyayana certainly have been a man of very considerable learning but probably not interested in mathematics for its own sake, merely interested in using it for religious purposes.He wrote the Sulbasutra to provide rules for religious rites and to improve and expand on the rules which had been given by his predecessors. Katyayana would have been a priest instructing the people in the ways of conducting the religious rites he describes. Authorship: Nettipakarana, a work of grammar, and Petakopadesa, a treatise on exegetical methodology, sulvasutras dealt with geometry.
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Corporate Blog

Posted by Braj Chaturvedi on May 12, 2009

The first wave of the internet saw business houses establishing their own websites, and now the latest buzz is to have their own corporate blogs. In last few years we have seen increasing impact of blogs on modern society. The developed nations have moved to the web.2 platform and have corporate blogs of their organizations. The corporate blog can be part of the conventional corporate website or it can be an independent blog site. There can be various forms of the corporate blogs – internal, external, CEO, product, brand etc.

In my discussion with various corporate communications and marketing managers of various corporate I could discover that corporate in India did not start their business blog because: there is strong shortage of the trained staff, the proposition of the corporate blog is under consideration, sometimes they feel that the efforts are not worthy, India is not ready, the blogging does not fit with the overall corporate strategy, the blog medium is not effective for reaching their target audience. (for them a reason to ignore; for me just a crappy story of their inefficiency) However, there is group of corporate communications and marketing managers who are now convinced that there are many advantages for encompassing their individual corporate blog and they will also get into corporate blogging. It is matter of time.

They see advantage in having a corporate blog and suggest the benefits:

The biggest advantage of corporate blog is that this medium is a strong tool of direct interaction with the consumers and customers – internal and external. It is a medium to connect the corporate directly with the customers, consumers, and prospects.

The basic nature of the blog – two-way communication which makes customers consumers, or prospects feel that they are heard helps develop the confidence in the customers about the product, brand, or company. The corporate blog serves the medium of customer-generated marketing which can comfortably involve the customers into the marketing process. The information about the product, brand, company, or any other strategic or tactical moves to the customer, consumers, or prospects followed by the interactive dialogs on the information help develop a good PR on web. The blog is fast emerging as an additional communication medium and is a tool of enhancing brand visibility.

The blog also helps in finding the product evangelists who help in previewing the products, auditing and reviewing various marketing activities. The blog in addition to strengthening the product launch can also be used as an additional distribution channel. One of the biggest advantages of corporate blog is that a small export house, travel agency can become a global brand and get business without sending its executives abroad.

The corporate blog also helps corporate in talent hunts. It inspires experienced talent to take up employment with corporations. The corporate blog not only helps in the talent hunt but also help develop good relation with the prospective employees, and employees. It is perceived as the face of the corporate, which enhances its image.

Globally (read developed nations) the corporate blog is seen as one of the revolutionary tools for the marketing community. Many corporations have their external blog and others are planning to have their internal and external blogs. The days are not far when in India the corporate will join the revolution.

This entry was posted on May 12, 2009 at 3:20 p05 and is filed under Uncategorized. Tagged: . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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